Zara evening bag
I chose to enter in the #RevlonPersonalStyle Pinterest contest sponsored by Revlon and Elle Magazine. The contest requires pinners to create a board, titled “#RevlonPersonalStyle,” that showcases your personal fashion style set along the guidelines of Revlon’s “ If picked by the editors of Elle and digital marketing people of Revlon, winners will receive shoes, money, or some other cool accessory. And like any other contest, there are rules that pinners need to follow in order to be considered, and they are: 1) Must include 3 Revlon product pins from Revlon’s Pinterest page. 2) Must include at lease 3 pins from Elle Magazine’s #RevlonPersonalStyle Board. Here are the official rules from Elle Magazine website.
Seems simple enough, right? So with little to no effort I created my very own #RevlonPersonalStyle board including the 6 pin requirements.
Overall, I felt this contest was an easy and simple way for pinners to see and learn more about the promoted Revlon products. I enjoyed watching the Revlon interactive video that showcased the promoted products in a subtle, artsy way. It’s very interesting to see big companies like Elle and Revlon use Pinterest as a marketing tool. I believe they definitely missed out on the social aspect of Pinterest, which many find to be an appealing quality. My advice to Elle and Revlon would be to encourage their pinners to share their pins on the prospective social medias like Facebook and Twitter, hence encouraging other fashionistas to enter the contests.
On the upside, I do feel like Elle and Revlon advertising departments definitely nailed the approach to their targeted audience (young, fashion conscious women in their 20′s). I was impressed that there were not very many rules that applied to this contest, which made me want to enter even more, and I honestly hope I win!
What do you think of the Pinterest Marketing approach? Would you ever enter a Pinterest contest?